An exhibition curated by Denis Curti, conceived by the Ogilvy Italia creative team under the artistic direction of Giuseppe Mastromatteo, President and CCO, and realized thanks to the support of KIKO Milano, in collaboration with MUDEC, the Municipality of Milan, and 24 ORE Cultura. The exhibition presents also an extraordinary graphic contribution of Paolo Ventura.

The exhibition, presents an excursus around the evolution of beauty through a selection of over sixty masterpieces, in the field of visual arts, from photography to video art and artificial intelligence, by great artists such as Marina Abramović, David Hockney, Michel Comte, David LaChapelle, Michelangelo Pistoletto, Helmut Newton and Robert Mapplethorpe, among others.
The artworks are included in an itinerary divided into six sections – Transfigurations, Enchantments, Vertigoes, Labyrinths, New Worlds, Artifices – that explores the declinations of beauty and its contemporary transformations, from the beginning of the 20th century to today.

Paci contemporary gallery collaborated by lending works by Horst P. Horst, Sandy Skoglund and Bert Stern.